These are a pure example of an art director getting a crappy product and thinking, "alright, how the hell can I get hot girls in bikinis to advertise this stupid thing."
At least they tried to get a little creative with the whole drawing on the bikini thing. Copy reads, "100% water and sun proof." If you're at work right now, sorry about the nipples (or you're welcome, whichever you like).
Agency: Ogilvy, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke
Art Director: Gumpon Laksanajinda
Copywriters: Kulvadee Doksroy, Khanitta Wichitsakonkit
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